The Story Behind
Curious in London
Bespoke London experiences shaped by food, culture and the people who bring the city to life.
Our Story
Founded in 2018 by Omer and Lucy, a couple with a shared passion for food, culture and people, Curious in London was born from a simple belief: London's heart lies far beyond the tourist map.
From immigrant bakeries to tucked-away street art, we create experiences that favour character over checklists. We help corporate teams and private groups truly connect through social, cultural and genuinely memorable moments. Driven by curiosity, our local experts go beyond the obvious to show you the London they love.
Our Team
Meet the people behind your London experience
Omer
Lucy
Osnat
Omer is the founder of Curious in London and has spent over a decade designing and leading food and culture experiences across the city. With a background in culinary storytelling and a deep curiosity for London’s neighbourhoods, he focuses on creating experiences that feel personal, immersive and genuinely different.
His approach blends food, people and place, turning each tour into something that goes far beyond a typical visit.
Lucy specialises in African and Caribbean cuisines, bringing a deep understanding of the flavours, cultures and communities behind them. Her experiences are shaped by both knowledge and personal connection, offering guests a perspective that is rich, authentic and full of character.
She combines warmth with insight, creating moments that feel both meaningful and memorable.
Osnat brings a deep knowledge of London’s history, architecture and cultural life, shaped by years of living and exploring London and her city, St. Albans. With a natural ability to connect stories, places and people, she creates experiences that feel thoughtful, engaging and full of depth.
Her energy and enthusiasm make each tour feel both relaxed and enriching.
Shuli
Grace
Itai
Shuli is an experienced guide and organiser with a strong focus on detail, flow and guest experience. Having led tours across London and beyond (from the French Riviera to Montenegro), she brings a calm, thoughtful approach that ensures everything feels effortless from start to finish.
Her genuine care for people and her attention to the small details make each experience feel smooth, personal and memorable.
Grace is a London-based guide with a background in art, stage and costume design, bringing a creative perspective to every experience she leads. With a strong passion for British history, she focuses on bringing the past to life through vivid storytelling and attention to detail.
Her tours feel personal, engaging and full of character, shaped by curiosity and a genuine love for sharing stories.
Itai is a guide and storyteller with a background in screenwriting, specialising in uncovering the hidden stories of London. His approach connects past and present through engaging narratives that bring the city to life in a fresh and unexpected way.
He creates experiences that stay with people long after the tour ends.
8+ Years
10,000+
50+
100+
of Experience
Guests Hosted
Corporate Clients
Corporate Events